Thursday, June 26, 2014
Copy & Coco
Today I was given one of the most important tasks I've had these past few weeks at Frozen Fire: to edit the copy for one of our clients.
But first, it was a festive morning today at Frozen Fire as we grouped in the conference room, Simon holding an American flag and Nikki pulling the familiar red stripes and white stars up on the big screen as we posed for a Facebook post. If you are not a seasoned sports fan and have no idea what I am talking about - We at Frozen Fire, although reasonably patriotic, are not die-hard America fans... I am talking about the U.S. versus Germany World Cup game. Check it out on our Facebook page!
Anyway, the client I mentioned, whose name I am not sure if I can repeat, told Frozen Fire that they wanted to change their target audience for their services... which meant that almost every page of their sizable website had to be edited to meet their newest needs.
While at first the small changes to pronouns, etc, that I had to make sounded easy enough, I didn't realize how difficult, yet extremely educational this task would be. As one of my goals that I outlined on the first day, learning to write with professional etiquette had to be checked off at some point. Not only have I been changing words around, but I have been deleting and creating full sentences, and have put deep thought into each one (hopefully it shows). After using several keywords over and over again to make the text appear to be written by a professional, my "professional" vocabulary - if you will - is already improving only after about four hours (has it been that long?!) of editing (only a few more pages to go!).
While it has been an excellent learning experience, I could only sit for so long writing copy, so when Nikki and Pete invited me to go to lunch with them, I was excited (Goal #2: Learn professional behavior etiquette). Sitting with Pete and Nikki was relaxing and fun, and it was a great experience to sit with two professionals and having intelligent - yet laid back -conversation with adults. I also got to meet the renowned Coco.
~ If I have not discussed Coco by now, I feel like I have failed Nikki as an intern. Coco is Nikki's baby (well, not actual baby. Coco is a small wiener dog) ~
Eventually, we returned to Frozen Fire after taking the Dart to Nikki's (too meet Coco of course) and I have been sitting in my same spot going back to writing copy.
Writing copy.
I feel so professional just saying it! I was watching Mad Men last night and Don Draper said something about Peggy "writing copy" and I got all excited thinking about how I might get to do that at some point during my internship.
Anyway, 'twas a lovely day of Copy & Coco. I can't wait to see what next week will bring!
~ Meg
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