Moz & SEO optimization

June 24, 2014

Zip! Another day has gone by.

Today, Jordan showed me how to use HootSuite, which is SUPER cool. It is definitely a necessary tool when managing multiple accounts.
When I was at Balcom, I only watched Leslie use HootSuite for about ten minutes, which was cool, but not enough to fully comprehend anything. Well, today that changed.
Jordan sent me some Excel spreadsheets, each one for a separate client, and each had the next week's Facebook and Twitter posts planned out - content, links, hashtags, and all! It was so cool.
I never thought about how agencies know when and how to post - much less how they organize it, yet there it was - all I had to do was copy and paste the content/links to HootSuite!
And the coolest part?
HootSuite lets you schedule when something is to be posted - meaning I scheduled a tweet to be sent out a week from today! I didn't remember that from Balcom!

I don't think that I wrote last time about my plans for Valerie's (my friend's mom) interior design company, Harding Designs. I'm planning on taking the things I learn here at Frozen Fire and working for her in order to hone my skills and implement the strategies I am learning here at Frozen Fire. Anyway, I have already drafted several "plans of action", and getting a HootSuite for Harding Designs and making a spreadsheet of social media posts are another thing I am adding to the list!

Last Thursday, I wrote about the SEO meeting I attended with Nikki and Pete, which, as I indicated, was extremely helpful and educational (and which I am also using to help Harding Designs!). Today I wrote up a summary about what changes we made to that client's webpage - describing the point of changing the keyword and key phrase , how we figured these were the best options, and how they affected the rest of the page in improving the page in terms of improving the SEO. Concerning search engines - keywords seriously are the key to all questions... well, they are pretty darn important. 

Finally, I researched Moz, a software as a service (SaaS), which is a location data management tool AS WELL as a marketing analytics software. It is SO cool, and if you buy the more expensive Moz Pro package (of course), there are endless analysis tools, such as Moz Analytics, Open Site Explorer, Followerwonk, etc to track and improve SEO, social, branding, link building, and content marketing efforts. Moz is definitely something worth using if you have problems like the ones I was researching on Yelp (yikes!) and it most certainly is valuable when you are dealing with SEO and follower feedback.