June 19, 2014
Today was busy as usual, but perhaps the most interesting and important thing I did was sit in on a meeting with Nikki and Pete about expanding one of our client's SEO. I never realized how much work went into SEO - I simply thought that you just inserted a few extra words into your website and BAM! you improve your SEO. Although that is a major component, we used all sorts of tools - such as Google AdWords (my best friend), and typed in countless keyword and phrase combinations to see which were most effective. Google would tell us the level of searches and competition for each keyword/phrase we tried - basically, the better for us if the search for that word/phrase was high and the competition (aka other websites using those keywords) was low. We went through our client's Wordpress (the tool FF uses for their website) and made sure that the article heading, page title, page url, content, and meta description all came out effective. We only focused on the website for today (we will go through YouTube, etc later), on the blog adding “bunion” as a keyword and “What is a Bunion?” as a key phrase and on the home page “bunion surgery” as a key phrase in order to improve their SEO. We also edited their meta description and inserted “bunion” into it (another SEO tactic).
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